Salt'n Daisy: Organic Granola Meets Bitcoin

What is the name of the Austrian company owned by a married couple that produces extremely delicious organic granola and also accepts Bitcoin as a means of payment out of the deepest conviction? That's right, Salt'n Daisy! We talked to the Salzburg dream team, Eva and Fabian Martin, about their Bitcoin affinity and motivation for Salt'n Daisy.

Salt'n Daisy in portrait

"Change begins with breakfast...

Imagine that with one serving of granola, you could create a healthier, fairer and more sustainable future. Salt'n Daisy makes it possible. How?

By working with Lebenshilfe, only seeking sustainable packaging solutions, and you can pay with BTC."


Eva and Fabian are the creators of Salt'n Daisy. They met through friends in 2013 and have been treading every adventure together ever since.

One of these adventures was born out of a desire to leave a better world for their young daughter. So they started looking for ways to actively engage in fair, healthy and environmentally friendly change.

Their vision was to create a company and market a product dedicated to actively helping to create that change. And so Salt'n Daisy was born. Granola that is healthy and wholesome from its origin, with an eco-friendly packaging, in a sincere relationship with its producers and distributors and destined to work directly with sustainable projects.

But now to the personal questions to the two!

Interview with Eva and Fabian

Eva and Fabian from Salt'n Daisy

1) Who are you and where are you from?

We are Fabian and Eva Martin, come from Salzburg, are married and have a daughter. We are both former certified nurses (DGKP). Fabian is currently studying law in Salzburg, Eva works in the office.

2) What does Salt'n Daisy mean?

Salt stands for Salzburg and our origin, Daisy stands for the daisies - Eva's favorite flowers.

3) What exactly do you do and what drives you?

We produce granola: refine granola from vegan and organic ingredients and package it in sustainable materials.

4) How did you come up with granola cereal?

We came up with the idea because my wife makes very good granola at home. One day she baked our first Orient mix and gave it to me to taste. Here it is necessary to mention beforehand that I am not a big fan of cinnamon. However, this granola, with this very small pinch of cinnamon, was very tasty even for me and I immediately had the idea to sell it, because I haven't gotten a better granola at the market yet. We first evaluated the whole thing in a proof of concept to see if there was any interest at all in our product on the market. Fortunately, that was the case, after which we spent one of our vacations thinking even more about what our future company should stand for. It occurred to us that we humans are not only polluting our planet, but also destroying it, and that purely for profit. When we were on vacation, there was not a meter of the beach on which either plastic waste, cigarette butts, or even whole plastic drinking cups were not lying around. And that even in a nature reserve. This got us thinking and we decided to make a product that is based on sustainability and if possible leaves a low Co 2 footprint. The topic of upcycling is also very important to us in this case, so we always have suggestions in our blog about what you can do with our glasses or with the packaging.

Salt'n Daisy Granola

5) What is Bitcoin for you?

Bitcoin is a solution to a very big problem for us, namely social injustice. The absolute limit of 21 million now makes an economy of eternal money printing impossible and is therefore, from my perspective, the only means by which we can establish a truly real value for things at some point. The whole thing is still in flux now, of course. Bitcoin is currently not really finished with pricing, but is still trying to figure out how much it is worth. These are going to be really exciting years!

6) Why did you choose Bitcoin Lightning as your payment method?

That is answered quickly. The low transaction costs and the fast processing. What has always annoyed me is that I have to use payment providers that sometimes take a week or more for the money to actually be in my account. In the meantime, it passes through a wide variety of hands and I have no way to access my money. Bitcoin makes this obsolete because with the Lightning Network, the Satoshi amount is sent and is with me immediately. Moreover, these payment providers I mentioned above charge an amount for their services, namely simply for passing money. We can, thankfully, spare our bitcoin payers this amount because it is simply no longer needed. From my point of view, the Lightning Network makes payments with Bitcoin really attractive in the first place.

7) How does the payment process work? What do I get out of it as a customer?

The payment process works like any normal checkout. The only difference is that in addition to 4 payment options, you can also pay in Bitcoin. This has the advantage for our customers that they can save a total of 11% via Bitcoin payments with us, for example, at the moment. Whereby we always adjust this discount, according to the level of inflation. Because Bitcoin does not need inflation. This allows us to offer our granola at a lower price, thus giving the customer our savings, such as inflation and payment provider costs. In addition, the customer does not have to wait until the money has actually arrived with us, or the payment has been confirmed, because with the Lightning network this happens almost simultaneously. Accordingly, we can also process the shipment much faster. Provided we have enough granola in stock. If not, the customer will receive our freshly baked granola on the day of production.

Salt'n Daisy accept Bitcoin

8) Why Lightning instead of classic bitcoin transaction?

Simply because of the high speed and low cost.

9) How complicated is it as a company to accept payments in Bitcoin? (Accounting/tax etc.)

At the beginning, we imagined the whole thing to be a bit more complicated than it actually is. Because we use Bitcoin Pay Server, we have a very good accounting already in the Bitcoin Pay Server. This means that we have to prove at what time the Bitcoin was transferred and with what value. This means that every Satoshi has to be proven: When did we receive it and how much was it worth in fiat at that time? We then also have to prove, should transactions between individual wallet addresses take place, how much those transaction costs are, so we can confirm that as an expense. After that, we just have to prove at what price we sold the bitcoin, that is, converted it into fiat. It's not that complicated. It's just a bit of accounting work, but nothing that can't be handled. In fact, it makes life quite simple for us. Theoretically, it's possible that yesterday's purchase will finance 2 or 3 new productions tomorrow without us having to take in any additional money. Volatility plays along quite well for us here, since a permanent turnover creates a cost average effect. 

Everything else is a matter for our tax advisor. I can't say much about that.

10) Where do you see Bitcoin in 10 years?

It's hard to say. I'm not a prophet and I don't have a crystal ball to see into what the future holds, but I still see Bitcoin holding stable value in 10 years. I couldn't put a number on it, but I believe that adoption will be much more advanced in 10 years and we will probably be able to pay for many more services and goods in Bitcoin already.

Long story short: I am very bullish on Bitcoin.

Eva and Fabian make granola

Did you get a taste for Salt'n Daisy's delicious granola while reading this, or have you always wanted to try making a payment with Bitcoin Lightning? Then visit the online store and benefit from 11% discount when paying with Bitcoin.